Jews for Jesus: brand ambassadors for American Christian Zionism
It's Holy Week, let's sell the Rapture!
Greetings, Friends.
If you could get through to them, I think a lot of people would be surprised to learn that Jesus did not found America. Probably, these are the same people who are Christian Zionists. It’s okay. I don’t blame them. Because religion is synonymous with politics in America, it’s easy to be confused about history and who did what.
The truth is, men founded America, and not expressly according to Christian values so much as by their inner values which were predicated on a belief in Deism, a system of belief that doesn’t think god has much interest in interfering with us.
Still, our founders also seem to have accepted some enlightened principals that were akin to the mystic principles of Christianity prior to its co-option by the Romans who, after 450 AD, finally said sod it, if we can’t beat the Christianity out of these numbskulls, we’ll package and export it as our own product, creating the first international corporate monopoly. Of course, if your product is crap, it won’t sell, but this thing had some staying power.
Still, it’s unwise to underestimate the power of packaging, and now we have Christianity that is not just a religion but an American lifestyle brand with adherents who like to signal just how saved they are.
There are the mandatory gold crosses the size of telephone poles hanging from the necks of blonde babes who know things, and men’s tattoos of ornate crosses that may or may not mean the bearer of said tattoo is a Nazi, or that he actually knows how to achieve anything useful. Ever the expansionists, the brand managers in this Christian house of fashion are recruiting new influencers: Jews for Jesus. It’s so retro. Their tag line is “Bring Jesus back!”
The original Christian Jews were not the brain child of these Christian Zionists. No, they were the ones who, back in the 1970s and 80’s, stood politely near where you were about to board your plane, asking if you would like a pamphlet about how Jews missed the point of what Jesus of Nazareth was trying to tell them. (And you thought only Hare Krishnas used to hang out at airports, tucking daisies in your lapel.)
