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You're three months into what you think is a well-executed media campaign when your client begins grumbling -- loudly -- that they thought by now they'd have more, or worse -- more national media coverage. Before you panic and start dialing every "friend" you have in the national press corps, consider what this perceived lack of splashiness might mean is in play. Three high-profile PR pros suggest this could be the moment of truth that leads you to create stronger relationships with all your clients. Click here to read more... |
read Whitney's June 18, 2008 piece on mediabistro: PR, Perfected: Managing Client Expetations |
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