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You're three months into what you think is a
well-executed media campaign when your client begins
grumbling -- loudly -- that they thought by now they'd
have more, or worse -- more national media coverage.
Before you panic and start dialing every "friend" you
have in the national press corps, consider what this
perceived lack of splashiness might mean is in play.
Three high-profile PR pros suggest this could be the
moment of truth that leads you to create stronger
relationships with all your clients. Click here to read
more...
read Whitney's June 18, 2008 piece on mediabistro:
PR, Perfected: Managing Client Expetations
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